Thursday, September 10, 2009

Most North Americans Surf the Internet at 11 pm

A new study carried out by Arbor Networks, an internet security company with headquarters in Chelmsford, Mass., says that this summer people living in North America enjoyed surfing the Internet till late night, in fact so late that the highest number of users was registered around 11 p.m. Eastern time. The figure represents a significant shift from previous years, when people used to stay online mainly during the daytime.
A small traffic peak is achieved during weekdays around 4 p.m. Eastern time, when people surf the Internet at work and school. Then the traffic declines as a result of people heading home. After 8 p.m. Eastern time the Internet traffic begins rising and stays high past midnight. The study also found that the Internet traffic peak in Western and Central Europe is at 9 p.m. You can find more interesting studies here at www.InfoNIAC.com - check the links at the bottom of the article.
The main things that keep users awake at night include YouTube and porn. Most people watch online videos mainly at midnight. Another favorite night activity is gaming, with users playing such online games as World of Warcraft mainly between 8 p.m. and 11 p.m. Eastern time.
The information for the study was collected from Internet service providers that encompass for around 50 percent of Internet traffic in North America. Arbor's Craig Labovitz mentioned that he intends to study Internet traffic patterns during other seasons. link....

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