It seems Sony has decided to turn fiction into reality - in more ways than one. At a press conference in Berlin, Germany, Sony Corporation announced that it plans to lead the way in entertainment by bringing 3D to the Home in 2010.
The corporate giant said it plans to continue its efforts to create both attractive 3D content as well as hardware, and also provide new forms of 3D enjoyment.
Sony's 3D compatable "Bravia" LCD TV incorporates what is known as frame sequential display and active-shutter glass systems. This, together with Sony's propriety high frame rate technology, enables reproduction of full High Definition, high quality 3D images. Sony believes this will form the centerpiece of Sony's 3 Dimensional experience at home.
Sony will also develop additional 3D compatability into more of its devices, such as Blu-ray Disc products, VAIO and Playstation 3, which will provide multiple ways for users to enjoy 3D entertainment.Sony has been at the forefront of developing 3D hardware products for shooting as well as producing 3D movies, and according to the company, 3D screens are increasing rapidly, with an expected growth to about 7,000 units by the end of 2009.
It seems 3D entertainment is definitely gathering momentum, with companies such as Sony investing in, and almost "steering" the entertainment industry in that direction, with gaming eventually also moving towards 3D, giving users the ability to interact with games, instead of just "playing".
Alhough 3D is nothing new, with many people having already watched a 3D movie at the cinema at some point in time, it certainly is still fairly new in terms of home entertainment. So, 2010 will be the year to look forward to for this type of technology. The question just remains: Will production of 3D television programs also catch on quickly, or will it take longer? I suppose it all depends on the actual difference in cost of production between "normal" programmes, and those shot in 3D. link....